The cosmetics and fragrance sections was neat and atractive. Both the section was present at the ground floor of the store. The sections were well lighted. the section has employees standing next to each brand who were ready for assisting. The sections were well arranged and was well lit. As i moved towards the cosmetics section, Ms.Sarita, the employee from the Chambor greeted me and asked me if she can help you with nail polishes, lipstick or eyeliners. She was very fluent and had good product knowledge. It has brands like Revlon, chambor, Maybeline, Lakme etc. When i asked her for the eyeliners, she asked me for the colour i was looking for and took the tester, demonstrated it on my hand. She also communicated about the benefits an add on product to the liner which was the lipstick and eye make up remover. She told me that the remove is very safe and does not leave any marks on the skin and will keep the skin good by removing the make up smoothly. They were well groomed with light and make up. They were fluent in english while communicating to the customers, all the staffs in these sections were proactive to welcoming the customers.She said that the remover can be used in small quantity will also stay for a year. She then removed the liner from my hand using the remover she was talking about. The section also had a huge mirror at the back. The section looked neat and atractive; there were no merchandise that were lying unattended.



After you’ve had your business thought and resolved a strong marketable strategy, you have to make sense of how will finance your organization. The subsidizing technique you pick can effectsly affect both your own particular money related future and that of your organization, so it’s essential to think it through and locate the best choice for your circumstance.

Holy messenger Investors

A holy messenger financial specialist puts a specific sum in your organization and receives a value proprietorship enthusiasm for return. While the speculation sum can shift contingent upon your organization and the heavenly attendant speculator, a standard sum ranges from $25,000 to $100,000.

A few effective organizations got their begin through blessed messenger financial specialists, including Uber and WhatsApp. Heavenly attendant financial specialists are searching for organizations that they accept have potential, so a central point in whether you can secure subsidizing thusly is the nature of your marketable strategy, alongside your energy for the thought and its reasonability.

The best thing about getting your subsidizing through a heavenly attendant speculator is that you don’t have to put in any of your own cash, so there’s less hazard included. It includes some significant downfalls, however, as you’ll be giving without end a bit of your organization.

Business Credit Cards

In the event that you have a decent FICO rating, a business charge card is a fabulous approach to support your business. You apply for a card, and if the card guarantor affirms you, you’ll have a rotating credit extension that you can use for all your costs of doing business up as far as possible.

One of the advantages of business Visas is their accommodation, especially with regards to the application procedure. Advances, particularly business advances, can be hard to get (many banks won’t issue you a business credit in the event that you haven’t been doing business and winning a benefit for a long time). With business charge cards, the length of you have unfaltering wage and a sufficiently high financial assessment, you ought to have no issue getting endorsed.

Business charge cards additionally permit you to acquire an arrival on the cash you spend through reward focuses or money back offers. Not exclusively will you acquire focuses or cashback on each dollar you spend, yet most cards additionally have early on offers, for example, $300 money back for burning through $3,000 in the initial 3 months of opening a Chase Ink Business Cash Credit Card. On the off chance that you need to abstain from paying enthusiasm, there are business charge cards with 0% APR for the primary year.

Loaning as opposed to setting off to a bank for a business credit, you could attempt shared loaning. On these destinations, you post an advertisement expressing the sum that you need to obtain and how you mean to utilize the cash. The site likewise incorporates your FICO assessment with your advertisement. Individuals who need to profit on intrigue look through the promotions and can loan you your coveted sum.

Peer credits commonly have direct loan fees, with the national normal coming in at 13%. In the event that your credit is sufficiently high, you might have the capacity to score an advance at a 7% financing cost. Terms are both of three or five years in span, and you reimburse the credit on a month to month premise.

These sort of advances strike a harmony between reasonable financing costs and high potential advance sums. Individual credits go from $1,000 to $35,000, while private company advances extend from $15,000 to $100,000. You’ll have the most obvious opportunity at getting an associate advance at a low loan fee in the event that you have a high FICO rating and you can inspire potential moneylenders with your promotion.

There are a lot of courses for you to subsidize your business, it’s all simply an issue of picking the one that fits your necessities. A holy messenger financial specialist is incredible if its all the same to you can discover one and surrendering some of your organization, while business Visas and associate credits are both genuinely moderate alternatives on the off chance that you need to stay with full control of your.



Most administrators fear the duty of assessing and picking the privilege CRM stage for their associations.

It’s quite often a high stake choice that may bring about blame dispensing and habitual pettiness for an incorrect assessment. On the opposite side, the privilege CRM API can raise your profitability by 10X or give a more noteworthy the ROI of your operations.

Its a dependable fact that the assessment procedure for the privilege CRM is an imposing test. This includes considering different aspects of the concerned API – its innovative capacity, ease of use, market standings, estimating, item gratefulness, and so on.

We should look at the trouble and suggestions in picking the privilege CRM programming. We will likewise talk about picking the correct decision from the voluminous market decisions.

Deals directors are indistinct about picking the privilege CRM Software

As far as I can tell, most deals supervisors are misty about picking the privilege CRM programming. They regularly attempt to get eased for their obliviousness through social gatherings like Reddit or perusing the related web journals.

Here is a screenshot of a related question sort that clarifies the issue.

CRM system evaluation

With some presentation to computerized advertising rehearses, you can see that these questions can be effectively affected or even made by PR organizations.

This implies choosing the privilege CRM stage can’t be as straightforward as getting popular feeling. It ought to suit your present abilities and innovative elements.

In this blog, we will attempt to give a reasonable business point of view to picking the privilege CRM API for your business. This includes deciding the utility of the CRM stage in your business. In addition, as you are taking choices that influence the center of your business operations, you need a reasonable comprehension of its total effect.

Unless you are cautious, the blowback of picking the wrong CRM programming can undoubtedly turn exorbitant for your business and notoriety. The CRM usage additionally happens to be a tedious convention. All these make assessment of the privilege CRM API an exceedingly problematic assignment.

We had as of late distributed a nitty gritty infographic about the essentialness of running with the privilege CRM programming application. This article will help you frame an unmistakable point of view about the situating of your CRM stage.

Will it Aid or Improve your business procedure Flow?

Aside from all the propelled elements and developments, the bone of CRM usefulness is to help the procedure stream. The privilege CRM stage will enable your workers.

You likewise need to ask whether it increases new abilities or puts extra duties on your group. You additionally need to ask whether the CRM programming could help your business stream.

For this, you have to initial focus in on the procedure that slaughters effectiveness in your business. In the event that your business group misses excessively numerous gatherings because of timings or course arranging, then the CRM API ought to practically address this issue.

For instance, our deals CRM API hase a day by day organizer framework that allots settled number of gatherings to every representative. This additionally helps you expand the quantity of gatherings and income from every guest

CRM Evaluation method

This resolves the general issue of confusion and wrong attribution of business utility.

Picking the Right Attributes for your CRM Platform

In the event that you Google the term ‘CRM stage’, you will get consequences of umpteen number of CRM stages accessible in the market. Without the correct point of view, it’s befuddling and testing to pick the stage that best suits your business.

In this circumstance, you may run with the market pioneer than take a somewhat consider decision.

This is an explanation behind the transcendent disappointment rates in CRM execution.

In this circumstance, you ought to consider the particular elements that can engage your business. This includes all the basic components of each CRM stage.

In the first place, you have to break down the main utilities of the CRM stage. It can incorporate telephonic joining, unpredictable day by day organizer, citation administration, and so forth.

This approach can help you comprehend a superior approach to maintain your business.

Add Mobility to your business operations

As of now said, data administration is an essential part of offers procedures. This implies workers ought to be open and accessible from anyplace, whenever.

The portable CRM gives you a chance to get to all the data inside a solitary stage. It additionally permits you to allot unique capacities to every worker, making it simpler to oversee on a given time scale. This likewise helps you settle on speedier choices that enhance your every day life.

With each passing year, versatility is turning into a more critical in deals. It will turn out to be more critical in the coming years. This implies versatility is a reasonable element that adds to a speedier business development.


Most associations need to pick a CRM that interests to every one of the offices that are included, for example, IT, deals, client benefit, handle stream, and so forth.

Keeping in mind the end goal to pick the most suited CRM stage, you ought to consider the correct impetuses and viewpoint. It ought to have the capacity to Improve and help each procedure that outcomes in essentially better business handle.

Unless you need to be professionally censured, this ought to be the essential premise to pick the privilege CRM programming.

Take in more about increasing your business operations with us @ +91-7899887755 or


Is sales pipeline management really important for sales growth? – Kapture CRM

In the modern business ecosystem, you shouldn’t push the customer into buying your product. Instead, you should nudge the customer into finishing the proposed purchase within a given time.

The sales process progresses in a step-by-step manner that definitely takes time to result in a purchase.

These step-by-step processes are termed as a sales pipeline that a particular lead should go through before conversion. Sales pipeline management is really important for running sustainable processes.

Why you need a sale pipeline?

Any manager should always know answers to a few important questions-

  1. Do you know what has changed since last week in your business?
  2. Do you identify your High ROI lead sources?
  3. Do you know your best future sales prospects?
  4. Are you pushing your sales executives rightly?

Any of these questions could leave you head scratching; It could be presented as a puzzle to your internal team. Moreover, you can also enter into mere guessing game.

As a matter of fact, even you are aware of the necessary steps needed to answer these questions; it could be impractical to actually figure-out the accurate data.

In this situation, you need a sales pipeline to consolidate and calculate the right numbers.

Sales pipeline management is critical for all businesses that rely on sales channels or sales team to drive revenue growth. It’s a clear visual representation of the sales prospect and process. The sales pipeline forecast effectively influences the business strategies of companies.

It allows you to start positioning each of your prospects in definite stages along the sales pipeline. You can also identify the best possible future course to convert each prospect. The below diagramrepresents a simplistic sales pipeline, from acquiring a sales lead to final conversion.


The sales pipeline segmentation could also make your sales funnel.

  • With appropriate sales pipeline management, sales forecasts become real, not just guesses.
  • It reduces the risk of false assessment.
  • Selling efforts are broken down into clearly defined stages.
  • It helps to identify lost opportunities and prevent the future loss.


However, 44% of the companies think they are ineffective at managing the sales pipeline (Source:Hub Spot). Complex data and ever changing market economy makes things more complicated in today’s situation. A complete sales pipeline management system can make your job easier.

The CRM software can help you get best out of your sales pipeline. Now, let’s discuss how a CRM software can effectively reinforce your sales pipeline system?

  1. Better Business Management

The prime goal of sales pipeline is a smarter way to manage prospects. Your overall sales management is the combination of your prospect management. Having an overall better prospect management means that your overall sales management also gets better.

With better prospect management, you can gain a better overall rein of your process of prospecting.

  1. Centralized Customer Data

A sales pipeline is usually established through a sales platform that combines multiple ongoing sales operations. This also happens to be an excellent way to collect all the relevant customer data.

You also need to maintain close employee and customer communications. This means that you can access your employees through the centralized customer data.

The cloud servers are also a safe way to store and share your customer data. This includes contact details, purchase history, interaction summaries, future meetings, reminders etc.

  1. Prioritized and Systemized Lead tracking

The sales pipeline lets you know, which prospects are closer to conversion and which leads are farther away from possible conversion. This centralized information system lets salespersons to easily follow up with each leads.

In this case, the CRM platform also helps you generate more qualified leads for your business.

Contact management system, is a highly accessible and functional dashboard design, while ticketing system and sales tracking features are extremely compatible in generating future sales prospects.

  1. Empower Marketing Management

An all-inclusive Customer Management System helps create, track and manage marketing campaigns effectively. Its customer centric approach gives you a perfect understanding of customer needs and expectations about your service or product. So it makes easy to form a marketing strategy by analyzing the customer data with the integrated CRM system.

Social media integration can also help generate more traffic on your website. You can manage social media campaign, Email marketing and lead management on a single CRM platform.

  1. Real-time Sales Forecasts

You should go beyond assumptions while recognizing the future sales. This includes analyzing the latest analytics rather than relying on mere hunches and guesswork.

An inappropriate sales forecast can result in severely damaging your future projects.

The sales pipeline is an effective way to organize and streamline your ongoing transactions. Based on the present interactions, you can segment your prospects as hot, warm and cold.

This forms a relatively accurate description of the chances of conversion.

  1. Accurate Risk assessment and management

A well-functioning sales pipeline lets you identify the portion of sales process that your prospects overwhelmingly drop-off.

This gives you an opportunity to understand the cause of leak, analyze the prospects, and systematize the sales process. By selectively fixing your sales process, you can also increase your rate of customer acquisition. Hence, this plays a major role in increasing the overall customer acquisition.


The best way to have watertight control over what’s happening in your sales pipeline is through a CRM software. It not only provides a clearly visible sales cycle, but also assembles the diverse segment of sales process on a common sales pipeline dashboard.

After having a confidence on your sales pipeline management, you can think of a revised strategy to take the next step in the industry.

Want to know more about CRM software? Visit Kapture CRM and try our free CRM for 30 days to have an experience of better sales process.

For more information call +91 7899887755 or send your enquiry at


Predicting the direction and success of your sales is always a challenge. Sales funnel could significantly improve your ability to predict the direction and success of your entire sales activities.

Sales funnel categorically places each customer based on his perspective or chances of landing a purchase. As these are created based on direct customer interactions, they are typically precise and have a high probability of succession.

Limitations of a Sales Funnel or Why Use CRM with Sales Funnel?

Initially, all leads are received at the widest portion of your sales funnel. In these circumstances, all leads are relatively equal and needs further processing to convert them into valuable prospects.

Consider the typical sales funnel demonstrated below.


It’s not only that different prospects have varying degree of interest or intent in making a purchase. All these prospects also carry different mental perspective about completing their purchases.

All these purchases are consistently aware of having different intent and desirability for finishing sales. By understanding different customer mental state, you could start appealing to each prospect in a resourceful manner.

In the above model, the head of the funnel receives prospects showing vague interest among a set of competing businesses. In the second stage, the prospect is actively considering between different businesses and trying to focus on a single or couple of enterprises. In the third stage, the prospect is the thinking hard about whether to invest in a particular business.

All these involve considerably different thinking processes and require you to approach and appeal differently to each prospect.

By processing each prospect through a CRM funnel, you can ensure that all prospects are handled differently and prospect personalization is achieved. Well, then you may ask about CRM providing additional value that cannot be achieved through a sales funnel categorization or how it lets me precisely increase my revenue by 60%.

Generally, doubling your sales income means getting prospect interest better aligned with your business. Otherwise, you need to learn to make smarter choices that increase conversion.

CRM lets you script and possibly determine each part of your prospect journey, allowing you to increase chances of purchase.

Short-listing prospect List

sales prospecting

Picking prospects is always a good idea to increase conversion.

By the Pareto principle, almost 80% of sales prospecting goes waste. According to this, focusing on the remaining 20% is most likely to maximum result. Even as you are filtering down your prospects, selective picking lets you spend more time on valuable customers.

CRM software helps you classify and manage different prospects based on a direct overview. All prospects are not equal, even when they are coming from a single section of the sales funnel or have similar interests. By understanding previous conversations and proceedings of previous pitches, you can recognize the prospects most likely to purchase your product.

Short listing prospect


This helps you manage each prospect according to individual level of progress, thus precisely categorize his position along the sales funnel.

It’s not only that different prospects have varying degree of interest in making purchases. All these prospects also have different mental perspective about finishing particular purchases.

Create prospect profiles for better Customer Management

Typically, sales executives need to take individual decision about each particular prospect or lead. This means that each prospect requires intense consideration before deciding to progress with each prospect handling. By using CRM, you can manage prospects through a single platform.

You can set categorize prospect profiles showing similar levels of interests or looking for similar products into a section, which could be easily retrievable. Further, this helps you run remarketing strategies that further expands your marketing reach and nourishes prospects for conversion.


In running an E-mail marketing campaign, you need to focus on the selling point for a single category of customers. By including the right message, you can increase the open rates and response rates. By segmenting all similar prospects into a single section, you can improve the conversion for particular businesses. Here, CRM ensures that all prospect data are available to be directly benefit nourishing sales funnel.

Setting Objectives and goals for each Meeting

As mentioned earlier, the chief objective of each funnel is bringing the element of predictability into each meeting. Having a sales funnel enabled means that you can expect customers at each funnel section to behave in a certain fashion.

By categorizing each prospect’s situation, you can easily set goals for each client meeting and interaction. It could be getting to know the prospect, providing more product information or receiving quotation approvals….

This enables you to further predict their future actions and provide the right environment to grow into real prospects.


Boost Sales Opportunities in Your Online Grocery Store with a CRM Software


Whether, you like it or not, there are clear discernable reasons why shoppers prefer big online stores like Amazon. Consistent discounts, reliable product quality etc. No matter what you are purchasing, sure savings and peace of mind won’t hurt.

At the same time, this makes it harder for the smaller retailers to compete with the big online grocery retailers. Usually, cheaper prices mean compromised products quality and eroding profit margins to the businesses.

Simultaneously, the online Grocery market does pack-in tremendous opportunity as well.

The fast moving consumer goods industry is the fourth largest industry in Indian economy. The market size of FMCG is expected to grow from US$ 30 billion in 2011 to US$ 74 billion in 2018. According to the report of India Brand Equity Foundation, it will probably reach $103.7 billion by 2020.

Due to high level of competition in the market, customer relationship management plays vital role in the growth of any business. As food product is the largest consumption category in India (nearly 12% of country’s GDP), customers expect higher quality product and service from online grocery stores.

Let’s begin by understanding the major aspects of customer’s behavior as they visit an online grocery store.

Major Aspects of Grocery customers’ Behaviors
  • Now customers have more access to information, thanks to extensive use of internet. This leads them to having a great number of purchase choices and different quality options.

For example – near about 70% of customers read food labels before making a purchase.

  • According to study repost, one-third of consumers check online prices, nearly half of them research products, and more than half find product promotions on their smart phones.
  • The big online stores have made online customers accustomed to receiving significant discounts.
  • Now, consumers recognize that grocers are gathering information about their previous purchases and search history. They expect them to use that information to provide better shopping experience.

Increasing preference of online grocery shopping stores add something more to the competition. Let’s see why consumers prefer online stores for grocery shopping


Chief Challenges Facing by the Small Retailers

The consumer needs are changing gradually. With the changing requirements, online retail companies are facing seven major challenges today.

  • Managing effective communication system with consumers: Customers always have thousands of enquiries regarding the product, shipping status, shipping charges, delivery time, delivery person’s details and many other things. Especially for the online grocery stores, where the products are expected to be delivered as soon as possible, it is necessary to build a strong communication system among customer service, delivery boys and the consumers.
  • Managing a positive online profile – By its very nature, the online consumers are more likely to be aware of their products and purchases. This means that small or large businesses need to cover their online media category and product interests. This helps business to really focus on creating new user accounts for their businesses.
  • Managing the online enquiries – as the grocery store will drive regular purchases, you need to make sure that you are handling online enquiries regularly. This helps cultivate regular online purchases and definite buying habits.
  • Difficulty to penetrate in small towns: In small towns, people are not yet accustomed to online grocery stores. They are used to traditional food and beverage shopping and have major trust issues with online delivery policy.



  • Discovering the loyalty Factor: Gaining customer loyalty is one of the critical challenges of small online grocery business. The retailers offer rebates, special coupons, free shipping and discounts as incentives to consumers. However, the consumers keep shifting from one app to another to find out better deals.
  • Balancing the discounts and profitability aspects – The online stores could positively repel the customers by following the wrong pricing dynamics. You need to understand and create an accurate customer profile to buy the products at the right discount.
  • Tracking the buying pattern of consumers: It is difficult to track and understand the customer’s buying pattern, by analyzing purchasing history of each customer. Unless you can understand the consumer’s buying behavior, you cannot able to provide the personalized service and offers.
CRM Solutions for All the Challenges

In order to sustain in this competition and thrive in online business, you need to develop initiatives for increasing product profitability with efficient customer care service. CRM can help you reach there.

  • Excellent customer care service: FMGC CRMsoftware will provide you a common platform to receive customer’s phone calls, reply on the messages, mails and resolve their issues. You can save customer contact details, along with order summaries and call history details in the dashboard. You can track a particular query with the unique ticket number that makes it easy to answer the customer’s questions.




  • Easy data management to reach out the potential customers: Easy data management software leverages the business strategy to reach out the potential customers. Surveys, buying histories and zonal requirements understanding help to make appropriate product promotion and create brand awareness.

For example – in Bengal and Odisha, people are more likely to buy fish than other non-vegetarian items. Online meat stores can promote fish or perhaps offer special discounts on fish, in order to increase awareness and loyalty.

  • Enhance brand loyalty by offering personalized rebates and discounts: With a CRM software you can have all the product search history of the customers. Thus, you can act on customers’ preferences and offer them personalized discounts on particular products. This helps to strengthen long term relationships between company and consumer.


2017 won’t be without challenges for food and beverage online retailers. Consumers’ choices are unpredictable, and targeting them with the accurate strategy is even more difficult. But when companies look inward to find ways to be more nimble and integrate a CRM software, the way becomes easier than ever.

Online grocery store business in India is poised to grow between 10%-12% annually. And as Asheesh Molhotra (Partner, IT Advisory Practice, Ernst& Young) has said correctly, “this is one of the best time for technology to make a difference in the FMCG sector.”